I spend a great deal of time talking to people at art shows and online. One of the things I have tried learn the most about is why people buy nature prints, or landscape prints. They say understanding your customer is the key to success. I don’t disagree but in the art world it is so much harder to understand why people purchase what they purchase.
I wish there was an easy answer to this question. If there was I could retire early. It seems to boil down too few reasons people buy nature prints. The first reason I hear most often is that they have visited the place in the picture or it reminds them of a place they spent time and have fond memories of.
The second most common reason is that they simply are moved by the beauty of the picture. For some reason that image reaches something inside a person and they just want to have it hanging on their wall.
The third most common reason people purchase is that the image relaxes them. We have stressful lives and are always looking for way to reduce stress, and a peaceful nature scene does that for some people. If give them something to look at and image they are there when things are going wrong in the office or in the living room.
Whatever your motivations are for purchasing a nature or landscape print they will most likely be personal to you. What one person finds beautiful another might be indifferent about. Think about what you are trying to accomplish with your purchase. Are you looking for something simple and relaxing, or are you looking for something that your friends and family will admire? Take your time and choose the print that you feel the most strongly about, after all it is your money and your wall.